About

About us

We, Anu and Linda, studied industrial ecology, which gave us a holistic understanding of how production supply chains are structured. Everything begins with natural resources, passes through technological processing, reaches the global market as products, and returns to the environment from there.

Our mission was sparked by the question: how can we put our experience and knowledge to work so that they benefit both businesses and the environment? We want to use our skills for something greater than merely technical solutions. We are inspired by nature, the people around us and the belief that every step, large or small, moves the world towards a more sustainable future.

Our collaboration began with small discussions in which strong opinions were not absent. It was precisely openness and honest dialogue that gave rise to a synergy which quickly led to our first successful joint projects. We came to understand that together, both we and businesses can achieve more. Only through collaboration is it possible to create systemic and practical solutions.

Staying within nature’s limits is not a choice, but the future. We connect with businesses that assess the impact of their activities and value people and the environment. In that case, we feel we are on the same wavelength. We do not tell anyone how things must be. To us, no one is merely a client. We are all equal partners, because the journey to the future is not a straight line but a zigzag that requires experimentation, learning and the courage to forge new paths.

Our team

Team

Anu Kull

Anu Kull

Strategist and change-maker

Anu Kull’s experience is a mosaic that brings together policymaking, industrial-company management, education and international projects. In her roles as CEO, ministry adviser and project manager, she has always been an initiator of new directions.

Qualifications

  • Master’s degree in Industrial Ecology, 2025
  • Microdegree in green-transition management, 2023
  • Higher education in geography, 1985
  • Chair of the EVS technical committee “Circular Economy”
  • continuous professional training: environmental impact assessment, sustainable product development and green transition in materials technology, circular economy and materials technology, quality and management systems, and conformity assessment

Focus areas

Decisiveness, the ability to explain complex subjects simply, and experience in leading systemic change. She finds balance in equestrian sport and books.

Linda Vest

Linda Vest

Environmental expert and change leader

Linda’s path to sustainability passed through finance and people management. She worked for 17 years as an accountant and HR manager, taking responsibility for hundreds of employees at a time and leading occupational-safety and risk-analysis processes. This created a strong foundation in precision and systematic thinking, which she now applies in the environmental and sustainability field.

Qualifications

  • Master’s degree (cum laude) in Industrial Ecology, 2025
  • Environmental specialist professional qualification, level 5, 2023
  • Bachelor’s degree in accounting, 2007
  • continuous professional training: ESRS standards, ESG strategies and green technologies

Focus areas

Analytical precision, calm project management, and explaining complex data. In her free time, she draws inspiration from hiking trails, photography and the tennis court.